Blogging has become quite popular over the past few years and it is being used by both individuals and businesses.
People have heard that you can make money from blogging and they want to get in on the action.
While businesses have also realised that having a blog has great benefits to their online presence.
Why is it so popular?
Let’s take a look at how blogging works.
If you are unsure what a blog is, perhaps you first want to take a look at my post that explains what blogging is.
A well-run blog is updated on a regular basis, perhaps weekly at least. Some are updated a few times per week. This means that new posts are being added to the blog on a regular basis.
The search engines like Google and Bing will see these new posts as new content being added to the website. They like this because it shows that the website is active and being maintained. As a result, the search engines begin to rank the posts and pages on the site a little higher and you have a better chance of your post landing on the first page of the search results.
Why is this important?
This is all very important if you are trying to attract new visitors to your site. The higher you can get your posts to rank in the search engines, the better chance you have of people clicking on your listing in the search results. The more people you have clicking through these search results to your site means the more exposure your site is getting.
Another great benefit of using blog posts on your website is the comments at the end of each post. If you can engage your readers and have them leave comments and engage in a conversation with you, then this also adds new content to your post. The search engines see these comments as a fresh update to your post.
Search Engine Rankings
Getting good rankings in the search engines is a big deal if you want to get free traffic to your site. The most effective way to improve the overall ranking of your site is to focus on regularly adding fresh, new content. The easiest way to do this is through blogging.
Using a blog for a business gives the business a voice and a personality, while establishing the author as an authority in that industry. It also helps to build trust and trust and credibility for your brand.
An interesting blog will engage the visitors to your site and keep them there a little longer. Hopefully they will also read other information on your site while they are there and perhaps even look for products or services to purchase.
Attract more visitors
Getting more visitors to your site is one of the most important things for any online business to succeed. Blogging is the best free method available to achieve this if it is done right.
Once you have a steady stream of visitors to your site then you have to start looking seriously at how you can monetize your blog. We will look at these in more detail in a separate post, but these will include using Goolge AdWords, affilaite marketing and creating mailing lists.
Blogging attracts visitors to a site because of the fresh, new content that is added on a regular basis which, in turn, is ranked by the search engines.
Do you have any questions about how blogging works? Please feel free to leave a comment below to ask any questions you may have or to share your experience with blogging.
If you want to learn how to start your own blog, take a look at my #1 recommendation.